The biggest problem with this project was finding the right mix of graphics to video. I accomplished this by combining shots of the consumer and the product to set expectations for the audience, in addition to incorporating graphics to showcase what the product can do. I learned how vital voice can be when filming. Not only did I need to get the inflection right when recording, but I recognized that the voice I was originally going to use wasn’t working and had to switch to one that gave the ad life.